‘Are you sure this is the right way?’ 

‘This doesn’t look familiar.’

I’m sure like me you’ve uttered those words on countless journey’s in the car or walking around a city. 

We associate the familiar with the right way. However does that stack up when it comes to the journey on route to seeing our vision become a reality?

When what you meet on route to your dream doesn’t match up with expectation the result can be confusion. 

Over the past several years both me and Leanne would have set planning days. A planning day sounds like it should be fun, like it should be about blue sky thinking and dreaming up new ideas, but for us it was painful. 

Why?

We both carried convictions but combined they felt like a contradiction and incompatible. So did one of us have it wrong? Based on our experience only one of us could be right. However, what was happening was the formation of a third way. A third way is an innovative new route that isn’t based on what we’ve seen but is birthed out of a t...